In addition to Turin, Luigi Lavazza S.p.A. The "Nuvola" project is the work of Cino Zucchi Architetti and is at the heart of the recent qualification of the Aurora district. In Turin, in Via Bologna, was recently inaugurated "Nuvola", the new Lavazza Headquarters. "Luigi Lavazza S.p.A." is present in over 90 countries with more than 20 offices and manufacturing plants in Italy and in the rest of the world. Īlso through the agreement reached in September 2020, Lavazza became the official coffee brand used by Juventus F.C. in 2018, and the Williams Racing team in Formula One, as they are a personal sponsor with Canadian Nicholas Latifi. Lavazza became a sponsor of Liverpool F.C. Ī lawsuit was filed in 2019 alleging Lavazza brought false intellectual property lawsuits against American resellers on in an attempt to prevent them from reselling products. In 2019, with PepsiCo, Lavazza launched canned ready-to-drink cappuccino in Europe. Lavazza purchased an 80% stake in Canadian-based Kicking Horse Coffee in May 2017. Lavazza acquired the Carte Noire and Merrild brands from Jacobs Douwe Egberts in February 2016. Lavazza is the official coffee in the Italian Pavilion at the Expo 2015 in Milan. In 1979 the company established the "Luigi Lavazza Centre for coffee research" which is "devoted to the study of espresso" and has evolved into the Lavazza Training Centre, a network of over 50 coffee schools worldwide, where 30,000 people receive training each year.Īmong the activities promoted by the Lavazza Foundation, established in 2002, is the Tierra project which, in partnership with the Rainforest Alliance, performs research into achieving the "finest end product quality", with a focus on the living conditions of people in coffee producing countries. Today, through ongoing partnerships with an international network of universities and scientific research centers, Lavazza operates four platforms in this segment. The company also has 25 years experience in the production and sale of portioned coffee systems. Lavazza credits itself with inventing the concept of blending, "the art of combining different types of coffee from different geographical areas", in its early years and claims this as a distinctive feature of all its products. The company has six production sites, three in Italy and three abroad, and operates through associated companies and distributors in more than 90 countries. The world's seventh ranking coffee roaster, Lavazza has a market share by sales of over 36% in Italy, 3,800 employees and revenue of €2.24 billion (2019). Lavazza, established in Turin, Italy, in 1895, has been owned by the family of the same name for four generations. The shops offer traditional coffee drinks as well as whole bean and ground coffee for home use.Īdvertising for Lavazza: Transport of coffee in Indochina The company operates a number of retail coffee shops ("Il Caffè di Roma" and "Espression"). Only 1 out of 10 Lavazza production companies have the fairtrade certification according to their 2020 sustainability report. Sustainable production concerns have led the company to develop the ¡Tierra! project, a sustainable agriculture program in Honduras, Colombia and Peru, that seeks to improve the quality of coffee as well as the environmental and working conditions of those communities. Lavazza also produces Nespresso Compatible Capsules (NCC). Among its offerings today are products such as: Qualità Oro, Qualità Rossa, Club, Caffè Espresso, Il Perfetto Espresso, Caffè Crema, Gran Aroma Bar, Super Crema, Crema e Gusto, Crema e Aroma, Top Class, Grand'Espresso, Dek (decaffeinated), and coffee capsules A Modo Mio, "Espresso Point" and Lavazza Blue. Lavazza imports coffee from around the world, including Brazil, Colombia, Guatemala, Costa Rica, Honduras, Uganda, Indonesia, the United States and Mexico.īranded as "Italy's Favourite Coffee," the company claims that 16 million out of the 20 million coffee purchasing families in Italy choose Lavazza.
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